Chipotle needed a way to engage their existing mobile database, but also acquire new subscribers in a unique and interactive way. Our solution was an SMS referral program where fans could receive an offer for simply sharing their personalized card with friends.
Role: Experience Design Direction & Content Strategy
Awards: Bronze 2017 North America Smarties Award
Lane Bryant already had plenty of customers opted into their mobile program, but they lacked the engagement, offer strategy and strong brand voice to reach them in a unique and valuable way. As part of a holistic mobile engagement approach, we created a series of tactics (preference center, reveals program, etc.) aimed at learning more about the customer to then personalize and re-target them in specific ways to increase frequency and basket size.
Role: Experience Design Direction & Content Strategy
Awards: Gold 2018 North America Smarties Award
Conversational Webform
Swipe Reveal Framework
Swipe Reveal Framework
Building on the success of the annual Days of Deals program, Redbox needed a thoughtful way to capture critical information from their customers to then send more personal and relevant content in the future to their loyal subscribers. We created a visually impactful preference center that captured basic information, but also genre preference, format, etc. The focus of the experience was to keep the process simple but visual and engaging to encourage completion.
Role: Experience Design Direction & Content Strategy
Days of Deals: Reveal Framework
Preference Center Data Capture
Sauza was looking for a way to introduce their new line of sparkling margaritas in store and at tasting events. Their goal was to inform the customer and encourage interaction with the brand while also giving them an offer for trial. We created a unique dual-screen experience where a digital lasso would be texted to the customer, so they could then virtually throw across two devices.
Role: Creative Direction, User Experience & Content Strategy
Awards: 2013 MMA Smarties Finalist Tablet Campaign
Dual Screen Interactive Experience
To help speed up the process of building offers, the McDonald’s Offer Generator gives marketers an easy, AI-powered tool to build offers better, and faster. By entering a few simple prompts, marketers can quickly generate multiple customized offers tailored to different customer needs. For B2B campaigns, this means creating highly personalized, data-informed experiences that resonate with specific audiences. Thanks to generative AI, marketers can now deliver content that feels more relevant and personal—boosting engagement and improving conversion rates through true hyperpersonalization.
Role: Experience Design Direction & Content Strategy
Through a direct partnership with Walmart, Starbucks was looking to spread the holiday cheer of making coffee at home while also driving more trial through a playful digital engagement tied to in-store. We came up with a responsive experience where users could choose their own cinemagraph, enter their name with a custom note, and then send to a friend.
Role: User Experience Direction & Content Strategy
To create excitement around their newly launched SMS program, we developed PetSmart's first interactive campaign promoted in-store. We started by sending out a broadcast text message to their mobile database prior to Black Friday alerting them that a special offer would be coming. On Black Friday, users received another message with a link to a “surprise” reveal experience that the user interacted with to ultimately receive an offer.
Role: Design Direction & User Experience
Impact: CTR’s were 46% and 56%. Overall redemption rate of 6.6%
Polo Factory Outlets lacked any digital presence (or even a website at this time) and needed a way to showcase key products while also driving in-store traffic. The result was a Product View Guide that leveraged a backend admin system to pull in featured products throughout different seasons. The idea was to showcase just a small amount of collections that could be easily be updated to support the primary retail selling periods.
View Demo 
Role: Design and Art Direction
Impact: 465K unique visitors. 2.5 average visits per user. 1.5M revenue generated in SMS channel alone.
The Ellen TV show needed a way to introduce the new fall season for her show. While they had seen success in other channels, they lacked the level of engagement they would have liked from fans in the mobile channel. The solve was a series of text call to actions that drove engagement, but offered up fun interactions that helped elevate the brand in this space. This particular experience utilized a simple interaction from the product framework that allowed the user to tap through a series of delightful jokes. The payoff was a unique game as part of an awareness campaign that opted people into the mobile database.
Role: Art Direction, and Pitch Presentation
2+ years in the making to update the insurance giant's entire website to become responsive and suitable for many more customers. The extensive redesign included a streamlined navigation, better optimization to quickly obtain a quote and a targeted product feature. The update also included a series of new mobile apps that helped elevate the brand in the mobile space.
Role: Design and Art Direction
statefarm.com update
MoveTools App
Driver Feedback App
Pocket Agent App
As part of the footprint within several of their retail locations at NFL stadiums, Verizon needed a way to showcase new products, but also try and get inside the phones of their fans to reach them after the game was over. The solve was a "Virtual Autograph" experience where fans could choose their favorite player, select a custom message and then enter their name to receive this customized image on their own device via a text message.
Role: Design and Art Direction
Focusing on a much more holistic smart home experience, the myq.com redesign focused on mobile technology to bring everything together. The output of the creative strategy led to a much more friendly design approach with large dramatic images to tell the story of home automation and security, while also allowing to add additional products in the future.
Role: Experience Design Lead
Below is a recent snapshot of some of the most successful digital work for McDonald’s. From new product features and enhancements, to campaign integration, this work reflects nearly 6 years of brand expertise. In collaboration with other channels (Email, McDonalds.com, App, Kiosk and paid media) our team has built a substantial digital footprint, while also acquiring millions of new app customers. In addition to exceeding all expecations for acquisition, we've built upon that unique relationship with McD’s fans through more personalized experiences, real-time triggers and 1-1 messaging.
Outcomes:
- 22 million new app downloads
- 238+ Million Customers
- 33 million know CRM contactable customers
- 758,000+ New Digital Customers
- Nearly 100K Daily Linked Payment Transaction
Loyalty Integration
As part of the promotional strategy to provide engaging digital experiences and increase guest counts, the McDonald's U.S. digital team launched a series of campaigns targeted at doing just that. With a new-to-market Loyalty campaign, and a revised in-app delivery capability, McDonald's has been able to further increase usage of its mobile order and pay platform. Their continued focus on the 3Ds - Digital, Drive-Thru and Delivery - has been able to accelerate their recovery from the global pandemic with the U.S. leading the way with positive comparable sales over 2022.
Role:
Digital Creative Direction & Experience Design
Outcomes:
- 5X lift in transactions
- 4X revenue for customers receiving communications
- 81,000 new app downloads from McDonalds.com loyalty pages
- 49% over paid registrations goal
- 96,000 digital customer growth over YoY target
- McDonald’s even became the most downloaded QSR app for four consecutive months.
Post Purchase Trigger
The post purchase trigger feature manifested out of the need and desire to prompt users upon making a qualifying purchase in the app. This half modal disruptor allowed fans to purchase merch, have access to concerts, games and many other app-only exclusives. Working closely with the experience and engineering team, this feature allowed McD's customers the chance to access content that wasn't previously available in the app.
Role:
Design and Experience Direction
Ready-on-Arrival Features
The Ready-on-Arrival feature (ROA) notified customers of when their food would be ready at the restaurant. Rather than checking in and making their food when the customers arrive, this new enhancement used geo-location to determine how far away from the restaurant they were, thus prompting the kitchen to fire their order within a predefined distance. The first part of this update was providing these new details in the app, and the second part was the copy and experience recommendations for this new feature.
Role:
Creative Direction and Experience Enhancements:
McDelivery Launch
While McDonald's previously partnered with other delivery companies, this enhancement brought the experience together seamlessly in the app without having to leave as part of the ordering process. By integrating within the existing ordering construct, this experience let users order their faves straight from the McDonald's app and reap the benefits of MyMcDonald's rewards points.
Role:
Creative Direction and Experience Enhancements
Kiosk Attract Screens and Personalization
As a start-up brand, CosMc’s relied heavily on data to understand customer behavior—what they order, when, and how. This insight drives decisions at a granular level, from the placement of items on drive-thru menu boards and .com to dayparted attract screens on kiosks. This in turn, helped inform which products were then adopted into the core McDonald’s menu. More specifically our team looked at:
- Analyzing product performance by store and time of day
- Evaluating cross-platform trends to see where and how customers engage
- Identifying product customizations—what’s being changed, how, and when
- Using digital KPIs to uncover transactional behaviors and loyalty program adoption
Knauf Insulation is a leading, family-owned global manufacturer of fiberglass insulation in North America for the past 42 years. The challenge for this website overhaul was to help them improve the customer experience in order to boost traffic and engagement. The volume of high-quality leads generated on their website created a much stronger connection with users.
Role: Experience Design Lead
Outcomes: 140% YOY in site sessions, 1000 "where to buy" searches a month, 18% conversion on leads
Awards: 2020 Webaward for outstanding achievement in Web Development: Best Manufacturing Website
